With its unique “I”-shaped 360° design, The Serif blurs the line between TV and décor—working beautifully whether switched on or off. Equipped with a detachable metal floor stand, it’s built to stand elegantly in the center of any room.
The display features QLED with Quantum Dot technology, delivering a full billion shades of lifelike colour and deep contrast. Powered by a Quantum Processor 4K, the TV intelligently upscales lower-resolution content while ensuring crisp clarity. Featuring Quantum HDR, HDR10+, and Supreme UHD Dimming, it brings detail and depth to both bright highlights and dark scenes. Samsung’s Contrast Enhancer and Motion Rate 200 (supported on 55″ and 65″ models) enhance clarity and motion smoothness. It also includes an anti-glare matte display film, scattering ambient light to reduce reflections and maintain vibrant color in all lighting conditions.
Built-in 4-channel 40 W audio offers room-filling sound. With Adaptive Sound+, Object Tracking Sound Lite, and Active Voice Amplifier (AVA), the TV adjusts audio to match on-screen content and dialogue clarity—creating a richer listening experience without additional speakers.
Smart features include Tizen OS, SmartThings integration, ambient Mode+, and compatibility with Amazon Alexa, Google Assistant, and Apple AirPlay 2. NFC, Tap View, and Multi View enable easy content sharing and mirroring from phones or tablets.
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