With its award-winning “I”-shaped design, The Serif brings artful elegance and premium visuals into your living space. From every angle—front, side, or rear—it stands as a decorative addition to your room thanks to its 360° aesthetic appeal and optional metal floor stand.
This model features brilliant QLED 4K HDR display with 100% color volume for vivid, realistic imagery in every scene. It includes support for HDR10+, Quantum HDR, and Supreme UHD Dimming (micro-dimming) to deliver enhanced contrast and highlight detail across both bright and dark scenes.
Smart connectivity includes Wi‑Fi, Ethernet, Bluetooth, NFC on TV, and compatibility with SmartThings, AirPlay 2, and Smart Hub, allowing access to streaming services, phone mirroring, and seamless app control. The set includes a Single Remote and supports USB (USB 3) and four HDMI inputs for flexible device connections.
Audio features include Adaptive Sound+, Active Voice Amplifier (AVA) for clearer dialogue, and immersive 4-channel sound. The built-in Harmony between stylish aesthetics and smart function makes it as pleasing to use as it is to look at.
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